branding

Illustrations and packaging design for

the nordic chockoberries

Pauline Soar

In this branding, every flavor will unveil a world of sweet pleasures before you.

Concept

When we were looking for an idea for illustrations, we played with the shape of the berries and their color palette.

And also we wanted to tell a story and create a kawaii character. We chose the mushroom man, He walks through forests, glades, meadows and picks berries to make delicious chocolate.

The logo is an invitation to savor and explore new taste horizons, and we are confident that it will become a recognizable brand icon, promising unforgettable taste pleasures.

We are confident that our logo has the ability to bring together different generations around a love for real flavors and the delight of every chocolate moment.

design