Taking the initiative to celebrate Ramadan in a fresh way, we've facilitated a collaborative advertising campaign featuring PIMS, a tea-based beverage brand, and Botsi, a fashion brand.
When creating the advertising project, we drew inspiration from several sources:
The story introduces us to a character who lands on Mars, her mission fueled by the desire to discover signs of life beyond Earth. The opening scene depicts her in a precarious situation - parched and resolute as she navigates the unforgiving Martian desert under the relentless sun. After encountering several obstacles, she finally stumbles upon a source of refreshment. As the sun dips below the horizon, she pauses to replenish herself with this unfamiliar yet potentially life-sustaining beverage. The effect is immediate, leaving her feeling empowered. Even the way her clothing moves seems to reflect this newfound vitality.
When creating the advertising project, we drew inspiration from several sources:
- The PIMS brand - symbolizing futurism and the future, reimagining familiar forms in new ways.
- The Botsi brand and it’s "Safari on Mars" collection - evoking imagery of the desert.
- The release of the movie "Dune." Traditions and culture during Ramadan.
The story introduces us to a character who lands on Mars, her mission fueled by the desire to discover signs of life beyond Earth. The opening scene depicts her in a precarious situation - parched and resolute as she navigates the unforgiving Martian desert under the relentless sun. After encountering several obstacles, she finally stumbles upon a source of refreshment. As the sun dips below the horizon, she pauses to replenish herself with this unfamiliar yet potentially life-sustaining beverage. The effect is immediate, leaving her feeling empowered. Even the way her clothing moves seems to reflect this newfound vitality.
For this special campaign, we’ve crafted a unique partnership that blends the essence of both brands with the spirit of Ramadan. The collaboration aims to create memorable experiences that celebrate tradition and unity during this meaningful season.
Stay tuned for more details on this inspiring collaboration!
Stay tuned for more details on this inspiring collaboration!
